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In the Press
APP DEVELOPERS WELCOME CLAIMS OF 'SILVER BULLET' IN FIGHT AGAINST APP-INSTALL FRAUD
August 2019
“’Any money that we are saving on fraud, we are allocating that budget to other channels where we are not seeing fraudulent installs,” says John Parides, senior director of user acquisition at Glu. ‘Fraud is always going to be an ongoing battle, and new tools are 100 percent necessary for this industry to keep moving forward.’”
Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure
July 2019
“AdExchanger spoke with Parides about what makes a good partner, red flags to detect shady ad networks and the misaligned incentives that make ad fraud so hard to tamp out.”
Facebook Chooses TreSensa as Playable Ad Partner
August 2018
“‘Playables are an integral part of our user acquisition strategy and the fact that we can now run playables across Facebook is a game changer,” said John Parides, Director of User Acquisition for Glu Mobile. ‘TreSensa helps us create, target and optimize quality playables that deliverer great results.'”
Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google?
March 2017
“John Parides, head of user acquisition at digital gaming company Glu Mobile, said that he used Promoted App Pins to drive downloads for his company’s Gordon Ramsay Dash app. ‘Thanks to [its] audience and targeting capabilities,’ he said, ‘we were able to significantly increase yields.’
Parides added, In a market where many new mobile ad vendors offer minimal differentiation, Pinterest stands out.'”
